Bob Martin has a presentation he gave at a JAOO conference up on InfoQ. The title of the presentation is Craftsmanship and Ethics, which is somewhat misleading since the presentation is basically on Software Craftsmanship prefixed with “we should be craftsmen, craftsmen should have ethics, it’d be unethical not to”. I was a little disappointed by that - I was interested in his thoughts on ethics and how they relate to the development.
Overall it is an entertaining presentation that will leave the Agile and SC groups nodding and leave those with a different mind-set shaking their heads as normal. I enjoy watching passionate people talking passionately about their passions… so this was fun; but I don’t think it changed any minds or taught anybody anything they didn’t know.
I’m assuming that the crowd at a JAOO event is composed of experienced professionals who care about and investigate their industry. To effect change it isn’t enough to speak passionately. It isn’t enough to tell experienced professionals what you think or feel - they have their own thoughts and feelings and there’s no reason they should supplant their own with yours. People need compelling reasons to change, they need people to provide compelling solutions to immediate problems, they need to believe that by changing they are shedding risk rather than increasing their risk profile. Passion isn’t enough.
Uncle Bob, and the other leading figures in our profession have the opportunity to speak directly to thousands, indeed millions of developers each year, and I don’t think that what they’re doing is working. The Tony Robbins style pitch is enough to get people fired up at the conference, it doesn’t carry enough momentum to provide a solid take-home.
I’m reminded of Geoffrey Moore’s Crossing The Chasm: Agile, Lean, Craftsmanship, all these ideas have been sold to the innovators and perhaps even the early adopters, we need to cross the chasm to get to the next group of technologists - the early majority. Even this isn’t enough, though. We haven’t got the message through to project mangers, business analysts or customers, let alone C*O types. We can present compelling cases when we talk to people one-to-one, but the ideas haven’t taken root in these communities; in Chasm terms we still don’t have a hook in the innovators there.
If we advanced the management and technology communities in parallel we’d have a much better chance of improving the way software development is done.
How do we do it? Well, first off, I think we need to stop talking about quality, top talking about Agile and Lean and Craftsmanship and start talking about value. Value is what everyone wants. Developers want to create value, managers want value created, customers want to buy valuable software.
I firmly believe quality leads to value, but telling people they should want quality leads nowhere. Tell someone they want value and they retort, “Of course I do, how do I get it?”. NOW you can say, “Well, every industry in the world has come to accept that building in quality leads to higher value.” At this point, I’ve never heard anyone say, “Hmm, that sounds hokey. Go build me some shit. I’m sure that my best path to value is by heading through latrine-town.”
When technologists, managers and customers talk about value, they may not all understand it in the same terms. At least not at first. But until they agree on what value is, there’s no way to build successful products or relationships.
The idea that people might not have the same understanding of value is something that many technologists don’t get right off the bat. To explain it, I need to take back something I said a few lines ago. I don’t believe that quality always leads to value. This also brings me back to Uncle Bob’s talk.
I have worked in environments where financial opportunities would arise out of nowhere, last for a few days or a couple of weeks and disappear. In these cases, the opportunity to make millions of dollars a day can exist if you can(in abstract terms) get information in, process it and send it back out within a specified time period. Oh, and the countdown on how long you can do this for has already started. Every moment between now and shipping costs a non-trivial sum of money. In these cases, value comes from shipping. The software might have problems - if it crashes every fifteen minutes night and day, that’s OK .. we’ll run ten copies on ten machines and have ten interns sit and watch them clicking the icon every time it falls over. The software doesn’t have passwords or security, that’s OK we can hire a rent-a-cop with a gun to keep people away from the computers.
Overall, doing this makes money. Sure, over the first few days the team try to improve the quality so that half the interns can go home - but the software is going in the bin in a week .. improvements beyond basic stability are a drain on assets nothing more.
I’ve heard developers shout about this being a terrible, shoddy way to do software and insult the developers who build it. I may even have been one of them. That’s because I wasn’t thinking about generating value with my software, I was only thinking about software for the sake of software.
Now I think about value, I can understand why people build software like that. I can also understand that we can get that software out of the door faster by looking at what we build in each case and trying to pull together some pieces that they can glue together the next time an opportunity arises. Pieces that’ll let us be EVEN faster to market next time. That’s value.
My point, value isn’t a universal truth. Value is relative to the situation. If everyone talks about value at the start, and forms a common understanding we can fit everything else into the framework this gives us.
Uncle Bob, luminaries of the development world, talk about value. Please.
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